About the Company

Effectix is a digital marketing agency overseeing numerous social media accounts for e-shops and brands in industries such as sports, consumer goods, jewelry, and tech. elv.ai was responsible for managing comments across their paid campaigns.

The Challenge

Effectix faced a significant challenge managing the large volume of comments across multiple platforms, especially negative ones. Unaddressed comments negatively impacted the perception of their clients’ brands and services. Traditional tools like Business Suite and keyword filters proved ineffective in managing the sheer volume and complexity of the comments. The team spent considerable time manually moderating comments each day, making it difficult to manage multiple accounts efficiently.

The Solution

Cutting Down Manual Work
After integrating elv.ai into their workflow, Effectix saw a marked improvement in community management. The tool automatically filters out inappropriate comments and spam, especially those accumulating under ads and posts, reducing the need for manual moderation.
“Thanks to elv.ai, community management is easier – most inappropriate comments or spam accumulating under advertisements and contributions are automatically filtered out, so we no longer have to spend so much time manually filtering them. Our ad specialists appreciate the tool because it saves them time, and clients like that we have more control over comments.”

Customization for Clients
After setting up custom filters, Effectix was able to meet all their clients’ needs for ad campaigns for products in different industries.
“Many of our clients have specific requirements that are normally difficult to accommodate. Despite keyword filtering, we don’t have to worry that something the client doesn’t want will be heard in the comments.”

Added Value

Protecting Ads
Data from all elv.ai‘s performance marketing clients shows that organic posts typically receive around 15% hate comments, but this can spike to 50% with ads. Leaving negative comments on ads harms audience perception, so it’s crucial to remove them. Ads with negative comments experience a 15% drop in click-through rate (CTR) and a 20% increase in ad fatigue, according to data from Havas Media Network.

Additionally, 54% of consumers would stop supporting a brand if negative comments are left unaddressed, according to data from Bazaarvoice. Monitoring ad comments is challenging since they don’t appear in your social inbox. That’s where elv.ai steps in, centralizing and moderating all organic and ad comments in one platform, ensuring nothing is overlooked.

Effectix Chose elv.ai for Its Cost-Effectiveness

“We got a lot of different offers from different community management tools, but elv.ai was the only one that made sense for us economically.”
After investing thousands into ads, Effectix is able to protect this investment just using our most affordable STARTER plan costing €69 monthly.

Follow the Industry

elv.ai empowers marketing agencies of all sizes to manage client campaigns efficiently. Let elv.ai handle comment monitoring so you can focus on what matters most. Try it for yourself – 14 days for free.