Social media algorithms favor accounts that interact frequently with their audience. Engaging with comments boosts your visibility, ensuring that your content reaches a wider audience. The Juphy guide explains that responding to comments increases your brand’s visibility because social media platforms tend to promote active interactions. This, in turn, enhances your chances of appearing in your followers’ feeds more frequently. 📈

“Our social media makes us a lot of money… We went from doing maybe $20,000-30,000 a month just posting pretty images to well over a $100,000 a month now simply by engaging people more.”

^{Southern Elegance Co.}

Table of contents:

1. Why You Should Reply
2. Impact on Engagement and ROI
3. How Big Brands Do It
4. How AI Can Help You
5. Practical Tips for You
6. Conclusion and Solutions

89% of Consumers Are More Likely to Patronize a Business That Responds to All Its Social Media Comments 💰

…as was revealed in a study by BrightLocal. These statistics support the importance of engagement. They show that active participation in conversations on social media can significantly boost a brand’s reputation and customer loyalty.

Brands that actively engage with their audiences by replying to comments often see significant returns on their efforts. Case studies from companies like BT, which saved £2 million thanks to their social media practices, and KLM, which makes €25 million in sales from social media, demonstrate the financial benefits of using social media as an interactive channel. By responding to customer inquiries and feedback in real time, these brands not only improved customer satisfaction but also saw measurable increases in engagement and conversions.

Repromoting the Same LinkedIn Post Twice Boosted Impressions, Clicks, and Interactions

For instance, Mindstream Media Group implemented a strategy of repromoting content and engaging with followers by liking and replying to comments. This approach led to higher impressions, clicks, and interactions on platforms like LinkedIn (as shown in the figure below) and Twitter. It’s clear that consistent engagement, including responses to comments, is a critical factor in driving social media success.

_source

58% of Consumers Will Sever a Relationship with a Brand Due to Poor Customer Service

Question: Have you ever stopped doing business with a brand due to a poor customer service experience?

_source

This is according to a 2020 study by Microsoft, which also revealed that 54% of respondents had a more favorable view of brands that responded to customer service questions or complaints on social media. As social media grow and take on a much more important role in the lives of both consumers and businesses, they have become the primary channel you can show off your true appreciation for the customer and that you care.

Learn from Big Brands on Social Media 💡

Engaging with comments on social media is more than just good manners—it’s a strategic move that can profoundly impact your brand’s community and visibility. When a brand takes the time to reply to comments, it humanizes the brand, making it more relatable and approachable. As one expert noted, “Having an authentic voice on social media is important… It’s essential because it humanizes your brand and encourages people to respond and talk about you positively.”

This human touch is evident in the strategies of brands like J.Crew and Sephora. J.Crew actively engages with its audience by responding to comments and addressing customer concerns directly, using feedback to enhance their products and services. Similarly, Sephora’s success on social media can be attributed to its active engagement with customers, which has helped build a loyal community of beauty enthusiasts.

_{source: @sephora on Instagram}

Another great example is Duolingo. This language-learning app’s social media A huge part of this language-learning app’s marketing is its social media presence and the way it interacts with fans and audience. The brand’s social media are not only fun to follow, they’re even more fun to interact with–you can always count on Duo replying to you the same way a friend would if you comment with a silly joke.

_{source: @duolingo on TikTok}

“Duolingo’s financial achievements in Q4 2023 were significant, with total bookings hitting $191.0 million, a 51% increase from the previous year. Subscription bookings alone rose by 57% to $157.8 million. The company’s focus on user engagement and subscriber growth has paid off, as evidenced by the record number of subscribers and the impressive growth in daily and monthly active users.”

^{GuruFocus Research from Duolingo’s Report in Q4 2023}

AI Can Optimize Comment Engagement 🤖

As the demands on social media managers grow, finding ways to maintain consistent and meaningful engagement can be challenging. This is where AI-driven tools can be a game-changer. In a blind test by BrightLocal, 58% of consumers preferred an AI-written review response over a response written by a human. Now that’s a shocker!

_{Promoting blog content a 2nd and 3rd time led to an increase in impressions, in clicks and in interactions.}

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AI tools can automate responses to comments with positive sentiment, allowing brands to maintain a high level of engagement without overextending their resources. By using AI to handle routine responses, social media teams can focus on addressing more complex customer inquiries and engaging in conversations that require a personal touch.

Moreover, AI can help identify comments with high reply potential, ensuring that no valuable engagement opportunity is missed. This approach not only saves time but also increases the likelihood of turning casual interactions into meaningful customer relationships.

🔍 Learn more about the ways AI can improve your social media game!

Practical Tips for Maximizing Social Media Engagement 🌟

Here are some actionable tips to help you make the most of your social media comment engagement:

• Consistency is Key: Regular interaction is crucial. Make it a priority to respond to comments promptly and consistently to build momentum in your engagement strategy.
• Human Touch with AI: While AI can be incredibly useful for managing high volumes of comments, it’s important to maintain a balance. Ensure that your responses, even if automated, reflect your brand’s voice and feel authentic. elv.ai offers you exactly this with automated replies to all positive comments, while allowing you to check and approve of the response beforehand.
• Engage Beyond the Basics: Don’t just reply to comments—ask questions, acknowledge feedback, and show appreciation. This kind of interaction fosters a deeper connection with your audience.

So… What Does This All Mean? 🤔

Engaging with your audience through social media comments is a powerful way to build your brand’s presence, foster loyalty, and drive business growth. By actively participating in conversations, responding to feedback, and utilizing AI tools like elv.ai to optimize your efforts, you can significantly enhance your social media strategy.

Grow Your Social Media With elv.ai! 🤩

We combine automation with human overview. Choose the types of comments you want to reply to or like, and we’ll notify you when they appear. Manage comments from all accounts in one place using reply templates.