Ignoring hate comments isn’t an option anymore. Audience expects brands to be present, responsive, and proactive. If you’re not moderating harmful content, your audience might assume you don’t care.
1 in 3 businesses considers negative social media comments as the greatest threat to their reputation.
👀 Damaged Reputation: 93% of users admit that online comments influence their decisions. A few unchecked hate comments can quickly reshape how people perceive your brand.
💸 Lost Customers: A massive 94% of consumers say a negative review has deterred them from engaging with a business.
💪 Declining Sales: Over 60% of consumers reconsider purchasing from a brand due to negative social media comments. A toxic comment section can directly impact your revenue.
🌐 Loss of Trust: 80% of consumers trust online reviews as much as personal recommendations. That means an offensive or misleading comment left unmoderated can have the same impact as negative word-of-mouth.
Some brands take the approach of ignoring negativity, hoping it will fade away. This, however, doesn’t work. Why, you ask?
🔥 Hate Speech Spreads Fast: Without moderation, negativity can dominate your brand’s narrative. Algorithms don’t distinguish between good and bad engagement—they just see activity.
🛡️ Unanswered Comments Signal Neglect: 83% of consumers expect brands to respond to social media comments within 24 hours. Silence sends the message that you don’t care.
📊 Social Media Algorithms Reward Engagement: Controversial comments often attract more replies and reactions, pushing toxic content to the top of your posts and worsening the problem.
Ignoring hate comments can severely damage your brand’s reputation and customer trust. A notable example is Balenciaga’s 2022 ad campaign, which featured children holding teddy bears dressed in what appeared to be bondage gear. The controversial imagery led to widespread outrage on social media, with many accusing the brand of promoting inappropriate content.
Balenciaga’s initial lack of prompt and effective moderation allowed negative sentiments to escalate, resulting in significant reputational harm and a public relations crisis. This led to a loss of about 100,000 Instagram followers, a drop-out from the Lyst Index’s top 10 brands, and a decline in sales.
This incident underscores the importance of proactive moderation—brands must swiftly address and manage negative comments to prevent small issues from snowballing into major crises. Implementing robust content moderation strategies can help maintain a positive brand image and protect against the rapid spread of harmful content. (Source: The Sun)
source: Jam Press/Balenciaga
AI-powered content moderation is now the most effective way to manage large volumes of comments.
Forbes & CNN trust elv.ai because it delivers top-quality moderation by combining AI efficiency with human oversight.
Why do they use elv.ai?
Many assume that content moderation hurts engagement—after all, fewer comments should mean lower engagement, right? The data shows the opposite.
Media outlets we tracked that moderate their comments saw engagement grow by 20-30%. Why? Because when users encounter harmful comments, they often hesitate to join the discussion, fearing they might be attacked too. By making conversations safer, content moderation actually encourages more people to engage.
Your brand’s reputation is too valuable to leave unprotected. Hate comments don’t just fade away—they snowball into bigger problems that impact your trust, sales, and overall success.
Stop letting negativity dictate the conversation. Try elv.ai today and take control of your social media presence!
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