About company

Forbes Slovakia is a leading media outlet with a combined audience of 200,000 followers, primarily publishing articles on business, innovation, and inspiring individuals.

The challenge

As a leading media outlet, Forbes Slovakia manages a daily influx of comments from fans and readers of its online and print articles, spending 1-2 hours each day handling them. These comments fall into 3 key categories:

a) Those that require further discussion with the commenter.

b) Those that can be acknowledged with emojis.

c) Those that need to be hidden (typically bots or hateful comments).

The Solution

Cutting Comment Management Time by 60%

Before using elv.ai, Forbes Slovakia spent about 1-2 hours daily reading and replying to comments. After implementing elv.ai into their social media strategy, this time was reduced by 60%. Now they visit the application just once a day.

Added Value

Protecting Brand Image

Thanks to elv.ai, Forbes has seen a decrease in bot activity and hate speech on their social media profiles. Previously, hateful comments had a negative impact on the brand’s image and reduced the credibility of the published content. 

“Thanks to elv.ai, the credibility of the brand and the published posts, which are “cleaned” of hateful communication in the comments, have increased again. Currently, under topics that raise questions among our readers, we find decent and cultured polemics, or discussions that force readers to think further about the published articles. The metrics also show better results in terms of engagement, which only confirms that elv.ai is not only a tool for simplifying filtering and unsubscribing to comments, but also helps in efficiency.”

Boosting Engagement 

Forbes also uses AI to automatically flag comments like “great” or “I like this” as ones that should receive a simple emoji response. Thanks to more positive comments and content moderation Forbes has seen an increase in reach by 66,7%.

Audience Insights

We analyzed how Forbes’ audience reacts to various topics and found that articles about Slovakia’s wealthiest business figures receive the highest number of hate comments. On average, 8% of the comments Forbes receives are hateful, but this figure jumps to 36% on posts about Slovak millionaires—these are also some of their most-commented posts.

With these insights, Forbes can see that more provocative content, particularly around showcasing personal success, sparks significant interest and engagement from their audience.

Follow the industry

elv.ai empowers media outlets of all sizes to manage their social media account efficiently and drive more engagement. Let elv.ai handle your social media so you can focus on what matters most. Request a free demo to try it out today.